Advanced SEO: Search Factors

Advanced SEO: Search Factors

Website or Online Data - 2016
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In this course, Brad Batesole explains how SEO search factors impact how your content makes its way to your audience.
SEO search factors-the elements that contribute to how and where your site is displayed on Google's results page-impact how your content makes its way to your audience. In this course, Brad Batesole pulls back the curtain on the modern search engine, explaining how people search and how machine learning makes it all possible. Along the way, Brad points out how to capture Google featured snippets and reveals how results and programmatic site features work. He also delves into methodologies for mining results from Google to unlock new ideas and opportunities, and shows how to track your performance.
Publisher: Carpenteria, CA lynda.com, 2016
Additional Contributors: lynda.com (Firm)

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