The Language of Trust
Selling Ideas in A World of SkepticsStreaming Audiobook - 2010
Trust is dead. Now what? If youre trying to sell somethingwhether it s a product, a service, or an ideayou are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing. But what if you have something good to say and cant get beyond this skepticism? To engage todays consumer, a new language of trust is needed. In this groundbreaking audio book, youll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
Publisher: [United States]: Oasis Audio , 2010
Characteristics: 1 online resource (1 audio file (7hr., 26 min.)) : digital digital,digital recording data file