Small Is the New Big
And Other Riffs, Rants, and Remarkable Business IdeasStreaming Audiobook - 2006
Big meant economies of scale, lots of resources, and more power. Big meant better.Then small happened.Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next big thing.
Publisher: [United States]: HighBridge, a division of Recorded Books , 2006
Characteristics: 1 online resource (1 audio file (7hr., 30 min.)) : digital digital,digital recording data file