The Word Of Mouse

The Word Of Mouse

New Age Of Networked Media

eBook - 2009
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An essential guide to how the rapid convergence of media and digital technology will unfold over the coming years, and how our conceptions of 'programming' and 'consumers' will be transformed by the increasing primacy of networked media. Jim Banister provides cogent analyses of how and why certain high-profile 'internet' companies have become models; outlines what different kinds of businesses need to do in order to harness the still largely untapped potential of networked media; and shows why the entertainment industry's efforts to resist the changes in consumer behavior are misguided at best, and doomed at worst. This is a must-read for everyone from business and media professionals to regular consumers.
Publisher: [United States] : Agate Publishing : Made available through hoopla, 2009
ISBN: 9781572846326
1572846321
Characteristics: 1 online resource
Additional Contributors: hoopla digital

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