Biography on Lebron James

Biography on Lebron James

eBook - 2012
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Basketball star LeBron James is, at age 27, one of the most famous and celebrated athletes of his generation. Even casual sports fans (and a fair number of non-sports fans) are kept abreast of the latest successes and failures of "King James" and the Miami Heat, thanks to 24-7 media saturation. James is also amongst the most endorsed athletes in sports; his prominent partnerships include Nike, McDonald's, and Sprite. Pegged as a future superstar at a very early age, James came into the NBA as a hometown hero, drafted by the Cleveland Cavaliers. Somehow, he lived up to the incredible hype, leading the Cavaliers through the most successful period in their franchise history, including a trip to the 2007 NBA Finals, where they were defeated in four games by the San Antonio Spurs. After the 2009-10 season, James' contact with the Cavaliers ended and he became a free agent. James began free agency as one of the most popular basketball players in the world. By the time he had made his decision to leave Cleveland and sign with the Miami Heat - a speech he made public on a much-lampooned ESPN special called "The Decision" - he completed an unlikely transformation into one of the most divisive figures in pro sports. By teaming up with fellow All-Stars Dwyane Wade and Chris Bosh, James set a precedent that would cause ripple effects across the NBA that continue to this day.
Publisher: [United States] : Hyperink : Made available through hoopla, 2012
ISBN: 9781614642299
161464229X
Characteristics: 1 online resource
Additional Contributors: hoopla digital

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