Summary : Unstoppable - Chris Zook
Finding Hidden Assets to Renew the Core and Fuel Future GrowtheBook - 2014
This work offers a summary of the book "UNSTOPPABLE: Finding Hidden Assets to Renew the Core and Fuel Future Growth" by Chris Zook. Chris Zook is a partner at Bain Company, a management consulting firm. He heads up Bain's global strategy practice and he specializes in helping companies search for new sources of profitable growth. Sooner or later, every company tends to reach a point at which its historical rate of growth flattens out. When you reach this junction, you have to decide whether or not to move to a new and different core business. However, most of the success stories in making this transition from one core business to another have not entered into entirely new hot markets, picked up breakthrough technologies or otherwise latched on to the next big thing. Those options are all possibilities, but their odds of success are low. Instead, most of the success stories have been with companies which have built their new successes on commercializing their own hidden assets - existing business assets which are generally undervalued, unrecognized as such or underutilized. In Unstoppable, Chris Zook explains the seven-step process to redefine your core business. Based on a thorough analysis and case studies, Unstoppable provides ground-breaking advice for business owners.
Publisher: [United States] : Primento Digital : Made available through hoopla, 2014
Characteristics: 1 online resource