What We Learned in the Rainforest
Business Lessons From Nature : Innovation, Growth, Profit, and Sustainability at 20 of the World's Top CompanieseBook - 2001
What We Learned in the Rainforest presents a surprising new business principle: by applying strategies and practices gleaned from nature-by emulating what it once sought to conquer-business can adapt rapidly to changing market conditions and attain greater and more sustainable profits. With clear, direct language and dozens of real-world examples, Kiuchi and Shireman show how a company can become a complex living system that doesn't merely balance competing interests but truly integrates them.
Publisher: [United States] : Berrett-Koehler Publishers : Made available through hoopla, 2001
Characteristics: 1 online resource