Summary: How to Make A Fortune on the Information Superhighway - Laurence Canter and Martha SiegeleBook - 2013
Complete summary of Laurence Canter's and Martha Siegel's book: How To Make A Fortune On The Information Superhighway: Everyone's Guerrilla Guide to Marketing on the Internet. The review of the ideas in "How To Make A Fortune On The Information Superhighway" shows that internet marketing is now essentially, as most successful businesses understand: the internet is where people spend time, therefore companies most integrate themselves into the community. However it's remarkable how some businesses still fall into traps that are easily avoidable. This summary takes the reader through ways to market online effectively, highlighting strategies that have worked, and those to avoid. They point out that interactive marketing is far more effective online than simply advertising, because companies can set up an efficient feedback loop whereby they not only sell products but improve products at the same time. It takes the reader from very simple techniques - such as the best way to set up a mailing list - to creating multimedia advertising strategies. It also points out that whilst online approaches can cost a lot of money, small businesses can make a big difference to their market with only a little investment. Added-value of this summary: -Save time -Understand the key concepts -Increase your business knowledge To learn more, read the summary of "How to Make a Fortune on the Information Superhighway" and discover the road towards a coherent, profitable online marketing strategy.
Publisher: [United States] : Business Book Summaries : Made available through hoopla, 2013
Characteristics: 1 online resource