Summary : P&g 99 - Charles Decker
99 Principles and Practices of Procter and Gamble's SuccesseBook - 2014
This work offers a summary of the book "WINNING WITH THE PG 99: 99 Principles and Practices of Procter and Gamble's Success " by Charles Decker. Procter Gamble ("PG") markets more than 300 brands of products to over 5 billion people and has an annual turnover of more than $35 billion. As Decker argues in Winning with the PG 99, PG's success doesn't just happen by accident. Every year, the company spends more than $3 billion advertising and promoting its brands - more than any other company on earth. The company also hires more than 1, 000 graduates from the world's best universities and graduate schools. In Winning with the PG 99, Decker reveals the fundamental beliefs that lie at the very heart of PG's impressive success. The PG 99 are the principles of customer service and brand building around which the success of PG has been built. The PG approach to strategic thinking, the culture of committing everything to paper, the value of the ethical standards honored and a tradition of respecting the rights and needs of the consumer combine to make the PG 99 principles applicable in any business situation. Winning with the PG 99 provides strategies for success in business and in life.
Publisher: [United States] : Business Book Summaries : Made available through hoopla, 2014
Characteristics: 1 online resource