Summary: Reality Check - Guy Kawasaki
The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your CompetitioneBook - 2014
This work offers a summary of the book "REALITY CHECK: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition" by Guy Kawasaki. Guy Kawasaki is a cofounder and managing director of Garage Technology Ventures, an early-stage venture capital company. In Reality Check, Kawasaki argues that when you're in the process of trying to start a new enterprise, you're far better off getting candid and realistic feedback ("Your financial projections are completely unrealistic!") than you ever are settling for polite and expedient advice ("Well, that looks pretty interesting. Let me get back to you!"). In particular, you need down-to-earth and realistic advice about twelve topics if you're to have any chance of succeeding and hopefully prospering: Starting, Raising money, Planning and Executing, Innovating, Marketing, Selling and Evangelizing, Communicating, Beguiling, Competing, Hiring and Firing, Working and Doing good. The reality check is basically making sure that you have real-world information about the realities of each of these business topics. Kawasaki's Reality Check encourages the reader to use commonsense practices. This book will come in handy for businesspeople as it unveils the many entrepreneurial traps we should look out for.
Publisher: [United States] : Primento Digital : Made available through hoopla, 2014
Characteristics: 1 online resource